CCR

1.  Coca-Cola uses conventions to their advantage, they always make commercials based on a primary groups. It makes Coca-Cola seem like a loving brand that cares for their users; the commercials are always embedded with culture, family, friends, new and old relationships to give it that effect.

2. People always need a good refreshing beverage, why not get it from a brand that cares for people. The media needs or at least wants to give new connections and thats why the product, with the brand it has built, would be shown on Tv, apps, or newspapers which were used a lot when it first came out. the point is to get everyone show them the product and then the brand.

3. Before this project I some what knew how to edit videos, for fun, but with something more professional I experimented with different filters, coloring, transitions, text, and audio alterations within the app without even knowing it existed.

4. I used an app called iMovie to edit the video, to include music and different types of sound effects I had to use Youtube to get the sounds to download them into the video. To actually film the project I used my phone but within the photos app on my phone I was able to experiment with different filters and being able to understand how shadows and brightness effects the video.